The Depression in the United States and the Dust Bowl of 1933 and 1934 plummeted the nation into a financial crisis. Not surprisingly, insurance sales showed a dramatic decline. Midland National, however, weathered the adverse conditions and remained optimistic about the future:
"Old 1933 with its depression, its 'hard times,' its sorrows and its tragedies, is now gone forever. In its stead, we have a brand new year..."
- Acorns, January 1934, E.E. Kneedy, sales manager @ Midland National