In November 1961, William Rigsbee was named president of Midland National. For the next 31 years, Rigsbee, as president and chief executive officer, set Midland National on a course of unparralleled growth, stability and financial strength.
He established the Regional Sales Director (RSD) program and set in motion a belief that he carried with him through his entire career with Midland National Life - give the agent three things:
1. Excellent products.
2. A contract that rewards the agent for superior performance.
3. The company service philosophy that, "The most important person is the one who makes the sale."
Under his leadership, the company increased life insurance policies in force from $275 million to $50 billion; and achieved a compound annual growth rate of 15% while maintaining superior industry ratings and a high quality investment portfolio.*
*Source: Midland National internal information, 1961.