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2018: Midland National's WriteAway Accelerated Underwriting

Constantly looking for new ways to meet customers’ needs, Midland National Life Insurance Company developed WriteAwaySM Accelerated Underwriting, a faster, less invasive way to issue life insurance policies. This process involves an online application through Midland’s ExactApp®, followed by a brief phone interview for customers who meet the requirements.

Applicants typically receive a decision in about 48 to 72 hours, and WriteAway can eliminate the need for lab tests and examinations. Midland National made this process available with their Premier Term life insurance product and plans to expand it to additional products in the future.

Learn more about Midland National’s WriteAway Accelerated Underwriting.

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1908: 1st Death Claim For Midland National

In 1908, the Dakota Mutual Life Insurance Company (which would eventually be renamed to Midland National Life Insurance Company) saw the first death claim filed.

When the first death claim came early in 1908, it was necessary for Frank Bramble and John Hanten to borrow the funds needed to pay the claim.  Ironically, the company's first recorded death claim was on the life of Nettie Smith, wife of the company's original secretary-treasurer Fred Smith.

She died of appendicitis at the age of 38.  Compared to today, risk of death was higher in the early 1900's.  Many people died from a variety of infections and illnesses that seem minor or unknown today.

To read all the posts about Frank L. Bramble, click here.
To read all the posts about John Hanten, click here.
To read all the posts about Fred Smith, click here.

1906: Company Founded In The Black Hills Of South Dakota

The company that would eventually evolve into Midland National Life Insurance Company was born on a late summer evening in the Black HIlls of South Dakota.

Meeting at the Smead Hotel in Lead, South Dakota, a group of six men (John Walsh, Joseph Moore, Charles Turney, Claude Sterling, Daniel Bannister, and Fred Smith) elected officers for a company to be known as Dakota Mutual Life Insurance Company.  They also authorized the publishing of "legal notice of the company's intention to begin business."

The meeting culminated from months of planning.  Records show expenses dating from May 1906.  Evidently, the proposed name was under debate until shortly before the August meeting since a draft of the Articles of Incorporation was submitted to the South Dakota Secretary of State under the name of "Western Mutual Life Insurance Company."  The company was incorporated on August 30, 1906, and commenced business on September 4.

To capitalize the new company, the directo…

1961: William Rigsbee Named President

In November 1961, William Rigsbee was named president of Midland National.  For the next 31 years, Rigsbee, as president and chief executive officer, set Midland National on a course of unparralleled growth, stability and financial strength.

He established the Regional Sales Director (RSD) program and set in motion a belief that he carried with him through his entire career with Midland National Life - give the agent three things:

1.  Excellent products.
2.  A contract that rewards the agent for superior performance.
3.  The company service philosophy that, "The most important person is the one who makes the sale."

Under his leadership, the company increased life insurance policies in force from $275 million to $50 billion; and achieved a compound annual growth rate of 15% while maintaining superior industry ratings and a high quality investment portfolio.*

*Source: Midland National internal information, 1961.