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Midland National’s parent company, Sammons Financial Group, Inc. (SFG), promoted Rhonda Elming to Senior Vice President, Annuity Product Development. In this role, Elming will have greater involvement with risk management and reinsurance strategies for fixed annuities, in addition to serving the product needs of Sammons Independent Annuity Group and Sammons Institutional Group.

Since joining SFG in 2013, Elming has developed strong cross-team collaboration in Annuity Product Development, and she helped implement new programs for staff development, such as an intern program, job rotation program, and staff calibration. “Rhonda leads by example as demonstrated by her daily commitment to SFG’s core values: accountability for results, openness to feedback, and a deep respect for her stakeholders,” says Rob TeKolste, President of Sammons Independent Annuity Group. 

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